Lakeland student making most of classroom, Co-Op experiences
Sheboygan County Chamber of Commerce Chief Executive Officer Deidre Martinez didnāt come to her alma mater last December looking for an intern, but this visit proved serendipitous.
51ĀŅĀ× junior Gabe Ascher put on a clinic in networking skills during a lunch conversation that netted him a job with the chamber, the latest in a series of accomplishments for the Wautoma, Wis., native. The 20-year-old is in his second year of college and on track to graduate with a Lakeland bachelorās degree in business administration with a finance emphasis in three years.
Martinez, who received her bachelorās and masterās degrees from Lakeland, had returned to campus to speak at the annual Business & Entrepreneurship Colloquium, which spotlights successful alumni.
Ascher, a recipient of Lakelandās prestigious J. Garland Schilcutt Scholarship, was seated at Martinezās table for a luncheon with high school students after the event. 51ĀŅĀ× an hour later, he was on his way to becoming finance and administrative support intern for the Sheboygan County Chamber.
āIn my professional experience and as a parent, Gabe is really quite mature for his age,ā Martinez said. āHe is obviously super smart, and if he wants it, heās going to go out and get it. Heās hungry, a young man further ahead in his career for his age.ā
Ascher has a wide-ranging role at the chamber that includes finance, marketing, networking and leadership. Heās worked with Quickbooks, accounts receivable, spreadsheets and budget creation. He gathered data and created the chamberās 2023 success graphic and is playing a lead role in creating the chamberās Community and Resource Guide, a significant piece that is distributed to 15,000-plus people. Heās worked on the āMake Your Markā workforce development campaign with local experiential marketing agency Fifth Color.
He has also helped to lead the chamberās junior leadership program pilot, honing his public speaking and leadership skills by working with talented high school juniors and seniors.
āGabe is young, hip and cool and he knows us,ā Martinez said. āHeās had an opportunity to build important professional relationships. Heās getting a full experience of business in general. We donāt all get to work in places where we are so compartmentalized.ā
This is Ascherās first office experience and his first using financial software and technical terms in the workplace.
āItās been a lot more hands-on with everything,ā said Ascher, who was named winner of Lakelandās 2023-24 Outstanding Student in Business Administration. āYou get thrown into the fire and see what happens. Youāre tasked with problems, and you come up with solutions.
āIāve learned that everyone works at different speeds. The way people communicate is different ā some want reminders about projects and others donāt and you have to cater your communication style to that. Iāve done a lot of asking who needs help. I tell people āI am looking to make your life easier.āā
Applying the skills he is learning in the classroom in various workplaces is a centerpiece of Ascherās time at Lakeland. He is on track to earn 15 academic credits toward his degree thanks to Lakelandās Cooperative Education program.
This summer, he has landed a highly sought finance internship with global consumer goods company Unilever at their U.S. headquarters in Englewood Cliffs, N.J. Unilever owns approximately 400 brands, including products like Dove, Marmite, Lynx, Ben & Jerry's and Hellmann's.
Ascher will learn the brand heāll be assigned to work with about two weeks before he moves to New Jersey in early June. He will also know when he leaves toward the end of summer if Unilever will offer him a job post-graduation.
The Unilever role will be the fourth employer for this young professional. After working for Culverās, Ascher spent three summers working at Two Oaks North Golf Course in his hometown. Heās served a variety of roles including operating the pro shop, coordinating and leading large golf outings, and assisting with golf operations and bartending.
He also finds time to be involved at Lakeland, serving as a resident assistant and a member of Lakelandās basketball and golf teams.
āIām a small-town kid who went to a small high school and college whoās getting thrown into New Jersey and the greater New York area,ā Ascher said with a smile. āIāll get a good perspective on that life and take away those lessons. Iāll have experience working in smaller and bigger environments to see which one I prefer.ā
Martinez said young professionals like Ascher are exactly what Sheboygan County needs for its future workforce and demonstrate how Lakelandās Co-Op program is a talent importer for the region.
āLakeland is the largest contributor of bringing outside talent into Sheboygan County and working to retain them in our space,ā Martinez said. āAs employers, we need to understand what Lakeland is doing, support it in a greater way and give them more opportunities. Employers need to be trained in how to engage with young professionals to ensure a good internship experience.
āWe need to make sure weāre empowering young professionals. We need to engage them in Sheboygan County culture. As they are emersed they choose to stay here. We need that on a larger scale.ā